Who’s The Batting Coach in Your Dental Practice?

Who's responsible for the overall batting average of a baseball team? The answer, of course, is the team’s manager and batting coach.

Using this as an analogy, what’s the “batting average” of your dental practice?

Here’s one way to find out: Divide your monthly collections by the number of staff you have. For example if you collected $80,000.00 and have 4 staff the figure is $20,000.00.

Make sense? OK, now go back and do this for the past 12 months.

If your dental practice’s “batting average” is going down you need to ask yourself a hard question: Who’s responsible? The answer: You. That’s because you’re more than likely both the “manager” and “batting coach” of your dental practice, even if you don’t want to be. (More on that in a moment.)

And don’t let the fact that you added an additional employee be an excuse. If you added an employee then production and collections should go up.

Even if you lose a valuable employee you should be able to train and apprentice the replacement within a reasonable amount of time so that production and collections don’t fall off for long if at all.

Now what if you hired a batting coach and the team’s batting average went up? Wouldn't that be a smart investment? 

But most dental practices don’t have or can’t afford a “batting coach”. And from my observation most dentists don’t want the job. Typically the dentist wants to come in, do dentistry and go home. They want as little to do with the management of the dental practice as possible. Sound familiar?

Yet the training, drilling and correcting of your staff is what will make your staff more efficient and productive, and thereby increase your profitability, decrease your stress and reduce how much “management” you need to do.

Sounds like a Catch-22, doesn’t it?

And that’s where Cambridge comes in. We act as your dental practice’s batting coach until you can afford to have your own coach. And by the time you can afford to have one, you just might not need one because your staff may be so well trained they manage themselves. Then you can pull your baseball cap down over your eyes and relax in the dugout when you’re not with a patient.

Step up to the plate and take the first step to increasing your team’s batting average here.

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