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Insights and Cat Fights: A Dental Practice Management Consultant's Blog

Clash of the Dental Titans

I just returned from a new client’s dental practice where an epic conflict between the back and front had laid siege to the dental office. The doctor thought this Clash of the Titans would quickly blow over. Instead it blew up.

And what was this battle over?

Chart colors.

Did you say, “Chart colors?”

I’m afraid so.

You see, one of the back office dental staff had “issues” with one of the dental front desk . This turned into a joust over what color the charts should be. So from that point on, when the back office person took a patient up front, guess what happened? Nothing. She simply left the patient with his chart at the front desk and left. It makes sense when you think about it. Who wants to talk to the person you’re engaged in mortal combat with? And these two dental staff members thought that the patients didn’t notice. Yeah, right. So like in most wars it’s the civilian population that suffers the most.

Tell me, have you ever walked into an organization and noticed two staff members that didn’t get along? How did it make you feel? When you saw those two people argue, what was your impression of the organization itself? Oh yeah, I bet you said, “This is fun I've gotta come back to this place!”

OK, back to my new client. He was beside himself and didn’t know what to do with this problem. I told him he didn’t need to anything with that problem.

He barked, “Are you kidding? I’m pulling my hair out here! What do you think I hired you for?”

I took a deep breath and told him, “I understand, but there’s a much bigger problem in the dental practice.”

“What could be a bigger problem than this???” he growled.

I took an even bigger breath and told him, “The bigger problem is you.”

My new client was jolted backwards as if a thunderbolt from Zeus had hit him between the eyes. He stared at me blankly. Then it began to sink in. He was the one who had allowed a skirmish to turn into all out warfare, all because he wanted to be a nice guy.

Dealing with dental staff issues is not fun. In fact I think it’s what dentists like the least about owning a dental practice. But there are correct procedures you can learn that will get the warriors in your office working as a team instead of battling each other. Before you find yourself calling upon Athena, the Greek Goddess of Wisdom, to help sort out your next Trojan War, do yourself a favor and take our free dental practice management analysis here.

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1. Is your schedule unpredictable?
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2. Are patients with incomplete treatment contacted regularly?
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3. Is collections at least 98%?
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4. Do your staff know exactly how to do their jobs?
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5. Do confirmed patients still break their appointments?
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6. Are you on track to meet your personal financial goals?
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7. Has production plateaued or declined?
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8. Are there staff conflicts?
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9. Have you lost several staff recently?
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10. Do you have time to train your staff?
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11. Do you have an effective internal marketing program?
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12. Do you have written training manuals for your staff?
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13. Is your percent of payroll over 27%?
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14. Is staff morale high?
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15. Does the relationship with your staff need improvement?
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16. Are you an effective leader?
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17. Are you too "nice a guy or gal" with your staff?
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18. Have you had difficulty with an associate?
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19. Do you feel you need more new patients?
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20. Do you and your staff feel “awkward” asking for referrals?
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21. Is your retirement secure?
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22. Is it rare for you to get a complaint about a patient's account?
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23. Do you have slumps in income?
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24. Are you in control of your practice?
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25. Do you enjoy going to work?
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