Contributing Writer 1) "Geo targeted" specific locations like a mall. 2) Have your business Facebook page "like" the Facebook pages of local companies. Interact socially on those pages even if it's just to like their posts. Make sure it's your business page that is doing the liking. 3) Get local company employees who are your patients to like your Facebook page, and ask them to invite their Facebook friends to also like your page. 4) Ensure your contact info is up to date. 5) Always use real photos. Kevin Tighe, Cambridge Dental Consultants, Senior Consultant, got bitten hard by the business and marketing...
Dental marketing articles from Kevin Tighe, Cambridge Dental Consultants, Senior Consultant, as well as guest dental consultants. Topics range from staff management to confirmation to scheduling.
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How your staff approaches referrals can become second nature by asking patients their opinion, and if it's positive, then asking for that all-important new patient referral.
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1. Testing: Much of marketing involves testing, which is a fancy word for trial and error. Try different marketing actions to see what produces the best ROI. What will work in one town may not work in another. A discounted new patient exam might produce a response or not. If it does not, perhaps a teeth whitening offer will. It's all about testing. 2. Practice name: Unless your name is well known and respected in your town, it's a bad marketing decision to use it for your practice's name. Instead you want a name that is memorable and clearly tells patients what...
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“Create a ruckus!” Those were Seth Godin’s words in a podcast interview I listened to.
It reminded me why his message is so compelling. And how creating your own “ruckus” of sorts could transform your dental marketing.
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