In the fast-paced world of dentistry, where each minute counts, the mantra "work smarter, not harder" resonates deeply. But what does this truly mean for dental practitioners? Here, we delve into real-world insights from dental professionals, exploring various strategies to enhance efficiency, reduce burnout, and ultimately, increase practice profitability. Transitioning Away from Hygiene DependencyFor those managing multiple hygienists, it might be time to evaluate whether assisted hygiene or reducing hygiene appointments is a better financial fit. Hygiene overhead often comprises a significant percentage of total expenses. Streamlining this aspect of the practice can free up resources and improve profitability. For instance, adopting...

Dental Patient Reactivation Postcard

MAILING LIST Create a mailing list of patients who have not been in for at least twelve months. Also include patients who have pending unscheduled treatment from the previous twelve months. Go back at least five years.  Run your list against the National Change of Address (NCOA) database     REACTIVATION POSTCARDS Letters often go unread and postcards can get tossed, but detachable (rip) gift cards tend to get held onto.  Detachable (rip) gift cards can be printed on normal paper stock or on high quality plastic (costs 3.5X more). The higher the quality the better. Many practices get a 10%-20%...

#10 Dental Analogies: A Collection of Descriptive Dental Analogies Based on Ideas from Practicing Dentists

by Dr. Rick Waters and Dr. Bill Powell

IMPORTANT   Some states allow you to thank a referring patient after the fact of the referral with a nominal gift ($10.00 - $25.00) however, the referring patient cannot have an expectation of the reward.  A personally signed thank you card or note, ideally from the doctor, is smart and good manners. You can offer a credit to new patients. The amount can be $50.00 or $100.00 or more. You can also offer a free cleaning or exam or nothing at all. It’s totally up to you but, most find a dollar value works best.   If you offer a dollar amount still submit your usual...