MAILING LIST Create a mailing list of patients who have not been in for at least twelve months. Also include patients who have pending unscheduled treatment from the previous twelve months. Go back at least five years.  Run your list against the National Change of Address (NCOA) database     REACTIVATION POSTCARDS Letters often go unread and postcards can get tossed, but detachable (rip) gift cards tend to get held onto.  Detachable (rip) gift cards can be printed on normal paper stock or on high quality plastic (costs 3.5X more). The higher the quality the better. Many practices get a 10%-20%...

Your practice will be rushed, hectic and stressed without a schedule that is well designed. The purpose of blocking scheduling is to decrease stress, keep production on an even keel from one day to the next while maintaining or increasing production. These are the steps for implementing with guidelines:

Time Study

Over two to three weeks get accurate times of every procedure. All staff can help. Create an index card for each patient that comes in. Note the following on the card:

1. The time the patient arrived
2. The time the patient is seated
3. The time the procedure begins
4. The time the procedure ends

 

At the end of two or three weeks, average out the times for each procedure.

What is a backlink?

From Moz.com: "A backlink is a link created when one website links to another. Backlinks are also called "inbound links" or "incoming links." Backlinks are especially valuable for SEO because they represent a "vote of confidence" from one site to another."

Staff, PPE & PPP Staff   Many dentists are making it clear to staff that if they cannot come back you will have to give their jobs away. There will likely be a fair amount of quality staff looking for work so this might be a golden opportunity to upgrade one or more positions if needed. Let staff know you are eager to plan out reasonable changes so they feel safe and secure. If practice finances are an issue, ask staff to keep that in mind when making recommendations. What you end up doing in terms of PPE and safety will...