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DIY Expert Dental SEO Part I

DIY Expert Dental SEO Part I

Title Tags, Page Titles and Meta Descriptions

Optimizing Title Tags, Page Titles and Meta Descriptions can give your site a nice boost in rankings and traffic. It's easy, but tedious and time consuming. Your webmaster or developer should be able to provide you with a user friendly portal to do edits. Consider assigning this task to a trusted employee or a sharp high school or college student.

Title Tags

Title tags let Google know what a web site page is about. For a local business Google also wants to know where you are located. Title tags are displayed in searches and at the top of your browser window.  Here's Cambridge Dental Consultants title tag both in search results and the browser window:

DIY Expert Dental SEO Part I: Optimizing Title Tags, Title Pages & Meta Descriptions

DIY Expert Dental SEO Part I: Optimizing Title Tags, Title Pages & Meta Descriptions

Recommendation:

a. Rotate the following five keywords in all Title Tags:

Dentist
Dentist Near Me
Best Dentist
Family Dentist
Family Dentistry 

If there's another broad keyword you want to use, go for it.

b. Include your location and what the specific page is about. Examples:

Dentist | Services | Largo FL
Dentist Near Me | Reviews | Largo FL
Best Dentist | Meet Our Staff | Largo FL
Family Dentist | Dental Implants | Largo FL
Family Dentistry | Contact Us | Largo FL

c. The title tag for the Home Page can be even simpler such as: 

Dentist | Largo FL
Dentist Near Me | Largo FL
Best Dentist | Largo FL
Family Dentist| Largo FL
Family Dentistry | Largo FL 

Page Titles

The Page Title is the "headline" for a page on your site. Title Pages are a key ranking signal. Keep them simple and make sure the Title Page is the only item on the page formatted or tagged as "H1" which tells Google that's the page's "headline". Your portal will have an easy way to format your Title Page as "H1". It's no harder than changing the size of a font. You can see how easy it is to format the title as "H1" from this screen shot of my editing an article on my website. As mentioned, most sites have a similar, user friendly portal to perform these edits. 


DIY Expert Dental SEO Part I: Optimizing Title Tags, Title Pages & Meta Descriptions



Here's what it looks like "live":

DIY Expert Dental SEO Part I: Optimizing Title Tags, Page Titles & Meta Descriptions


The Title Page can be basically the same as the Title Tag except use a different keyword. Example:

Title Tag:

Dentist | Contact Us | Largo FL

Page Title:

Family Dentistry | Contact Us | Largo FL 

For your Home Page Title I like "Family Dentist" as it covers two keywords: "Dentist" and "Family Dentist". 

"Family Dentist Near Me" gives you three keywords for your Home Page Title but, is a bit long when you add location:

"Family Dentist Near Me | Largo, FL

The problem with a long Page Title is on mobile it can get chopped off. No harm in trying, but check your site on mobile to ensure the Title fits on a mobile screen. If it's too long, it's easy to shorten. 

Meta Descriptions

Meta Descriptions do not directly effect search engine ranking however a well written Meta Description can increase Click Through Rate (CTR) as Meta descriptions show with the search result. CTR does effect SEO so indirectly Meta Descriptions effect SEO.

Meta Descriptions should be 50–160 characters long. The Meta Description tag serves the function of advertising copy. It draws readers to a website and thus is a very visible and important part of search marketing. Crafting a readable, compelling description using important keywords can improve the click-through rate for a given webpage.

To maximize click-through rates on search engine result pages, it's important to note that Google and other search engines bold keywords in the description when they match search queries. This bold text can draw the eyes of searchers, so you should match your descriptions to search terms as closely as possible.

Always include your location. 

Meta Descriptions should be written by someone with some marketing chops. Ideally the Meta Description reads like a well written Google Ad Word. More from Google here: Write successful text ads

New: Dental SEO: Expert Guide Part I

DIY Expert Dental SEO Part II: Backlinks
Dental Consultants Best Reopening Tips

Dental Practice Analysis

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There is the good, the bad and the ugly of dental practice management, but many dentists will still tell you the probability is your dental consulting will work if you and your consultant are on the same page. It stands to reason that if a dental consultant had little value, worth or benefit that consultant could not stand up to harsh economic realities for long.  A veteran dental consultant is also a "personal coach" who shold bring management wisdom based on "in the trenches" experience along with systems and protocols to that have been successfully implemented in other practices. Top dental consultants talk and network with each other. They pay attention to what systems work and don't across many dental practices. 

Systems

New Patient Phone Call

Insurance Processing

New Patient Experience and Patient Education

Financial Arrangements

Scheduling

Confirmation

Unscheduled Treatment 

Reactivation

Daily and Weekly Checklists

General Policy Manual 

Staff Accountability

What gets monitored, gets managed. It is as simple as that. The only way to monitor what gets done is with daily stats especially for your weak areas. For example, one employee should be specifically responsible for calls to patients who are unscheduled, overdue for re-care or need reactivation. Other staff can and should help in coordination with the accountable employee.

Leadership

What most practice owners are lack in knowledge is not how to book an appointment, but rather how to be an effective leader. The best systems in the world are useless if the staff do not comply. Good leaders know how to get staff to willingly follow through and comply. 

Questions To Ask 

  1. Do you and/or your staff have to travel or does the consultant come to you?

  2. Is the program mostly one on one consulting versus seminars or courses with multiple clients in attendance?There are advantages to both.

  3. If the dental consulting is one on one who will actually deliver the consulting? I recommend knowing who your specific dental consultant will be prior to signing on the dotted line.

  4. Is program based on a specific dental practice management system? You want to avoid cookie-cutter programs. Ensure the program will be tailor-made to fit your practice's specific needs.

  5. The cost (including travel expenses and downtime) is certainly not the only factor, everything else being equal, it is still a major factor to consider. It's unwise to pay too much, but it's worse to pay too little.  

 

Top Dental Practice Mangement Consultant

Shane Blake DDS Coudersport, PAMy name is Kevin Tighe. I am Cambridge's CEO and Senior Consultant. Before joining the Cambridge team I was in charge of setting up workshops for large nonprofits throughout the United States and Canada. During that time, I was fortunate to receive mentoring from several world-class business consultants, including a dental practice management guru, which led to a position at Cambridge as their seminar organizer. In time, I began crisscrossing the country delivering seminars myself for the better part of a decade. Subsequently, I moved up to senior consultant and eventually owner.  Contributing writer to Dental Economics/DIQ, JADA, AGD Impact and Dental Town Magazine.

  

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