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DIY Expert Dental SEO Part III: Content
Name, Address and Phone (NAP)
NAP should be be on every page of your website and marked-up with a code called "schema". Schema mark-ups improve the way Google and other search engines read and represent your page in search results. .There are specific types of schema markups for local businesses. You can find more information at schema.org/LocalBusiness or ask your webmaster or website developer.
Content needs to be localized. This does not mean simply adding your location name into your content every few sentences. Add in mentions of local landmarks or local events or local groups in a natural and conversational way. Ditto for keywords such as “dentist”, “family dentist”, “family dentistry”, “best dentist” and specific keywords such as “implant” if the page is specifically on implants however do not “keyword stuff”. Mentioning your town in a natural, conversational way is what you want to strive for as Google can tell if your content is canned or not.
Pro Tip: Read out loud each page of your web site and edit until it sounds natural and conversational. Doing this will uncover awkward, unnatural phrasing.
What makes your practice stand out? Why your patients never consider going to another dentist?
Communicate that in your content!
As you update your pages, always think about what makes your practice stand out as many people will compare different dentists that come up on a search. Whatever you don’t write corny fluffy content like, “We treat patients like family* or “We have the best customer service”.
Dental Practice Analysis
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Our 25th Year | We Come To You
There is the good, the bad and the ugly of dental practice management, but many dentists will still tell you the probability is your dental consulting will work if you and your consultant are on the same page. It stands to reason that if a dental consultant had little value, worth or benefit that consultant could not stand up to harsh economic realities for long. A veteran dental consultant is also a "personal coach" who shold bring management wisdom based on "in the trenches" experience along with systems and protocols to that have been successfully implemented in other practices. Top dental consultants talk and network with each other. They pay attention to what systems work and don't across many dental practices.
New Patient Phone Call
New Patient Experience and Patient Education
Daily and Weekly Checklists
General Policy Manual
What gets monitored, gets managed. It is as simple as that. The only way to monitor what gets done is with daily stats especially for your weak areas. For example, one employee should be specifically responsible for calls to patients who are unscheduled, overdue for re-care or need reactivation. Other staff can and should help in coordination with the accountable employee.
What most practice owners are lack in knowledge is not how to book an appointment, but rather how to be an effective leader. The best systems in the world are useless if the staff do not comply. Good leaders know how to get staff to willingly follow through and comply.
Questions To Ask
Do you and/or your staff have to travel or does the consultant come to you?
Is the program mostly one on one consulting versus seminars or courses with multiple clients in attendance?There are advantages to both.
If the dental consulting is one on one who will actually deliver the consulting? I recommend knowing who your specific dental consultant will be prior to signing on the dotted line.
Is program based on a specific dental practice management system? You want to avoid cookie-cutter programs. Ensure the program will be tailor-made to fit your practice's specific needs.
The cost (including travel expenses and downtime) is certainly not the only factor, everything else being equal, it is still a major factor to consider. It's unwise to pay too much, but it's worse to pay too little.
Top Dental Practice Mangement Consultant
My name is Kevin Tighe. I am Cambridge's CEO and Senior Consultant. Before joining the Cambridge team I was in charge of setting up workshops for large nonprofits throughout the United States and Canada. During that time, I was fortunate to receive mentoring from several world-class business consultants, including a dental practice management guru, which led to a position at Cambridge as their seminar organizer. In time, I began crisscrossing the country delivering seminars myself for the better part of a decade. Subsequently, I moved up to senior consultant and eventually owner. Contributing writer to Dental Economics/DIQ, JADA, AGD Impact and Dental Town Magazine.
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