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Calling dental patients

Whenever calling or writing a patient, find out all you can about the person from a prior contact note. For instance, if the treatment chart has a notation saying the patient just had a baby, start the letter or conversation by saying: "Hi, Janet! Congratulations on your new baby! Did you have a boy or a girl?" Then gently go into the reason you're calling.

It's always more effective to start a conversation or letter in this fashion. This way the patient gets the feeling that he/she is not just a dollar sign to you and that you really do care about him/her. The patient will also be much more apt to pay you than if you just said, "You owe $100. Payment is past due!"


 

Kevin Tighe, Cambridge Dental Consultants, Senior Consultant, got bitten hard by the business and marketing bug during long summer days working at his dad's Madison Avenue ad agency. After joining Cambridge as a speaker in the mid-1990s, Kevin went on to become Cambridge’s senior consultant and eventually CEO. Cambridge Dental Consultants is a full-service dental practice management company offering customized dental office manuals. Frustrated? High overhead? Schedule a chat with Kevin at 

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