Dental Goals

• What are your goals for your dental health?

• How important is your smile to your home or work life?

1. Acceptable total A/R: One month of collections or less (12%) 2. A/R & pending claims. 20% over 30 days acceptable and dwindling.  >50% of AR in 0-30 days <30% of AR in 30-60 days <18% of AR in 60-90 days <2% of AR in 90+ days 3. You want to see past due balances of 30, 60, and 90 days so that you can generate the correct letter or call as needed. You should also run an Insurance Aging Report at least weekly because you don't want those going past 30 days. Start collecting after 20 days. I recommend working the...

Tip 1: Verify you have an accurate active patient count. Often the count is greatly inflated. This is less of an issue then in the past due to practice management software. If patient info has been correctly entered for all patients then the active patient count should be good. There are different opinions as to what constitutes an active patient but counting any recall patients going back eighteen months works. Doing so takes into account patients who have slipped off the radar but can be gotten back in.  Tip 2: Has extensive dentistry already been done on most patients? If so, then...

1) "Geo targeted" specific locations like a mall. 2) Have your business Facebook page "like" the Facebook pages of local companies. Interact socially on those pages even if it's just to like their posts. Make sure it's your business page that is doing the liking. 3) Get local company employees who are your patients to like your Facebook page, and ask them to invite their Facebook friends to also like your page. 4) Ensure your contact info is up to date. 5) Always use real photos.    Kevin Tighe, Cambridge Dental Consultants, Senior Consultant, got bitten hard by the business and marketing...