Your patients need to understand, for real, what can happen if they do not follow through with your recommended treatment. If you accomplish that, then you have done your job educating the patient. From that point forward, it’s on the patient and the front desk. The following education techniques will help you get there:   TRIGGER WORDS & “YET”   Trigger words initiate a process or course of action. The term “trigger word” derives from the use of an explosive gun in days gone by to start a race. “Yet” is a trigger word. Patients may not notice gum disease yet. The patient hasn’t...

Your practice will be rushed, hectic and stressed without a schedule that is well designed. The purpose of blocking scheduling is to decrease stress, keep production on an even keel from one day to the next while maintaining or increasing production. These are the steps for implementing with guidelines:

Time Study

Over two to three weeks get accurate times of every procedure. All staff can help. Create an index card for each patient that comes in. Note the following on the card:

1. The time the patient arrived
2. The time the patient is seated
3. The time the procedure begins
4. The time the procedure ends

At the end of two or three weeks, average out the times for each procedure.

Name, Address and Phone (NAP) NAP should be be on every page of your website and marked-up with a code called "schema". Schema mark-ups improve the way Google and other search engines read and represent your page in search results. .There are specific types of schema markups for local businesses. You can find more information at schema.org/LocalBusiness or ask your webmaster or website developer. Localized Content needs to be localized. This does not mean simply adding your location name into your content every few sentences. Add in mentions of local landmarks or local events or local groups in a natural and...

What is a backlink?

From Moz.com: "A backlink is a link created when one website links to another. Backlinks are also called "inbound links" or "incoming links." Backlinks are especially valuable for SEO because they represent a "vote of confidence" from one site to another."