MAILING LIST Create a mailing list of patients who have not been in for at least twelve months. Also include patients who have pending unscheduled treatment from the previous twelve months. Go back at least five years. Run your list against the National Change of Address (NCOA) database REACTIVATION POSTCARDS Letters often go unread and postcards can get tossed, but detachable (rip) gift cards tend to get held onto. Detachable (rip) gift cards can be printed on normal paper stock or on high quality plastic (costs 3.5X more). The higher the quality the better. Many practices get a 10%-20%...