Earned SEMrush certification in Google Ads; personally handles every detail of the Google Ads campaign
Keyword selection, ad creation, targeting, daily monitoring, bid adjustments, and negative keyword refinements to eliminate wasted spend
Focuses on high-intent local keywords, targeted ads, strong calls-to-action, and conversion tracking
Places the practice prominently in search results when people actively look for services like "dentist near me," "emergency dental care," or "dental implants [your city]"
Generates leads more quickly than organic SEO, which typically builds over months or years
After about 90 days, solid insights into performance and whether to scale, adjust, or pivot
No contracts; 90-day commitment required for proper optimization and data collection, then month-to-month with 30-day notice
"Baker's Dozen" approach limits clients to around 12 at a time, ensuring dedicated attention, consistent follow-up, and ongoing optimization
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