“Create a ruckus!” Those were Seth Godin’s words in a podcast interview I listened to. It reminded me why his message is so compelling. And how creating your own “ruckus” of sorts could transform your dental marketing. What if you decided to approach your dental marketing that way. What would the “ruckus” look like...and are you brave enough to find out? Promoting your dental practice and services is among the most strategic things you do outside your “wheelhouse” of expertise or speciality. Your “ruckus?” Start by losing the agenda! Translation: Stop being so calculated and concerned about ROI (Return on Investment)....
