Google Ads can be a game-changer for filling your dental practice's schedule with new patients, but "optimization" is one of those terms that gets thrown around without much explanation. At its core, optimization means constantly refining your campaigns so your budget attracts real, high-quality patients—people ready to book appointments—rather than racking up clicks, impressions, or misleading "leads" that never convert into actual visits. For dental offices, this is especially important in a competitive local market where patients search with clear intent: "dentist near me," "teeth whitening [city]," "emergency dental care," or "Invisalign consultation." Poor optimization leads to dashboards full of impressive...
Dental Practice Management
Dental Practice Management Articles by Kevin Tighe
The evaluation process for Google Ads and SEO strategies in dental marketing will help determine which method will produce better practice growth throughout 2026. The competitive dental marketing environment requires new patient acquisition as the essential factor which supports long-term practice expansion. Patients now perform online searches for their medical needs which include routine checkups and cosmetic procedures including teeth whitening and Invisalign and family care and dental implant treatments. The two leading digital marketing platforms which businesses use are Google Ads through pay-per-click (PPC) advertising and search engine optimization (SEO). The two systems use Google as their foundation but they...
Much of marketing involves testing which is a fancy word for trial and error. My dad was considered Madison Avenue's top copywriter back in the day. One of the original Mad Men. His client roster was a who's who of Fortune 500 companies. He would submit copy to a client but, the copy would always be tested on a very small slice of the client's database. If the test produced the desired percentage of response than it would be used for the entire database. If not, back to the drawing board. You can increase your chance of success by getting surveys...
“Create a ruckus!” Those were Seth Godin’s words in a podcast interview I listened to. It reminded me why his message is so compelling. And how creating your own “ruckus” of sorts could transform your dental marketing. What if you decided to approach your dental marketing that way. What would the “ruckus” look like...and are you brave enough to find out? Promoting your dental practice and services is among the most strategic things you do outside your “wheelhouse” of expertise or speciality. Your “ruckus?” Start by losing the agenda! Translation: Stop being so calculated and concerned about ROI (Return on Investment)....
