Dental Marketing | New Patients | Google Adwords
Google Adwords Pay Per Click (PPC) campaigns are a cost effective way to acquire New Patients. According to dental marketing experts a new patient obtained from a properly managed and optimized Google PPC campaign typically costs $100.00 to $125.00 compared to direct mail at a cost of $250.00 or more per new patient.
When you consider the average value of a new patient ranges from $1000.00 to $2500.00 it is easy to see why a competently administered Google PPC campaign is an exceptional ROI.
Our battle tested Google Pay Per Click Manager will create your ad copy, keywords and monitor your campaign every step of the way.
The key to a successful Adwords campaign is continual optimization to lower the cost per click over time.
Campaign management includes:
Determine marketing objectives • Landing page consultation • Overall analysis of your website • Keyword research • Creation of ad groups • Development of ad copy • A/B ad testing • Negative keywords • Day parting • Geo-targeting • Local search • Bid management • Performance monitoring• Budget management
Does not include:
Web hosting • Web maintenance • Programming • Creation of new web pages • Graphic design • Creation of new graphic components • Creation of interactive components (i.e. forms, video players, audio players, etc.)
Cost:
1. Cambridge charges a flat, $750.00 monthly management fee.
2. Any amount of money that you wish to go towards the Google Adwords PPC is over and above the monthly management fee and is paid directly to Google. A monthly budget of at least $1500.00 is recommended.
3. There are no contracts. You many cancel at any time. No strings attached.
