Hi, I'm Kevin Tighe — dental marketing and practice consultant with over 30 years helping practices grow through effective dental marketing, systems, and team strategies. During the COVID slowdown, I invested time in advanced training and earned SEMrush certification in Google Ads. This hands-on expertise lets me build and manage campaigns that focus on real, qualified leads for dental practices like yours.
I personally handle every detail of your Google Ads campaign — keyword selection, ad creation, targeting, daily monitoring, bid adjustments, and negative keyword refinements to eliminate wasted spend. My "Baker's Dozen" approach limits clients to around 12 at a time, ensuring you receive dedicated attention, consistent follow-up, and ongoing optimization.
When Google Ads Makes Sense: For Practices Needing a More Immediate Boost in New Patients
Google Ads places your practice prominently in search results when people actively look for services like "dentist near me," "emergency dental care," or "dental implants [your city]." This can generate leads more quickly than organic SEO, which typically builds over months or years.
Both are essential long-term:
- Google Ads designed for more immediate visibility and potential patient flow when you have an active need (e.g., open schedules to fill, new services to promote, or temporary slowdowns).
- SEO for steady, lower-cost organic growth over time.
Not every practice needs an urgent influx—some run smoothly with 30–40 new patients per month and focus on retention or gradual expansion. If your current volume is lower, Google Ads can help address that need more directly. The key is matching the strategy to your actual situation—no pressure to chase growth if you're already steady.
The Power of Persuasive Titles & Descriptions – Speak Your Patients' Language
As legendary Madison Avenue copywriter David Ogilvy wisely said:
"I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think."
— David Ogilvy
This timeless principle is more relevant than ever in digital dental marketing. Your page titles, Google Ads headlines, and meta descriptions are often the **first and only** thing potential patients see in search results.
That’s why the most successful campaiagns rely on an experienced Ad Words copywriter to personally research, write, test, and optimize these critical elements—along with the full campaign—so every impression counts and qualified leads flow in consistently - no generic templates—just copy tailored to your practice, your location, your area demographics.
Realistic Expectations: Test and Learn, No Guarantees
A common question: "I need 15 new patients—how much will it cost?" It's tough to predict exactly, as results vary significantly by your location, local competition, keyword choices, and how well leads convert in your office.
From 2025 industry benchmarks (primarily WordStream data):
- Average cost per click (CPC) for dental services: Around $7.85 (higher in competitive urban areas, lower elsewhere).
- Average cost per lead (CPL): Typically $50–$85 for qualified inquiries (calls, forms, bookings).
- New patient acquisition cost: Often $150–$325+ (or higher), depending heavily on your conversion rate and how well your front desk handles inquiries and follow-up. With strong lifetime patient value (often $1,500–$3,000+), it remains a worthwhile investment when optimized.
With a well-managed campaign, practices sometimes see 10–30+ leads per month on budgets of $2,000–$5,000, but this depends entirely on your market and your team's execution on leads. Lower budgets (e.g., $500–$1,500/month) provide real data on what works without overcommitting.
The best approach: Allocate a portion of your dental marketing budget you're comfortable with (not all of it) and test. If you already know your overall marketing budget, the decision becomes fairly straightforward: don't spend it all on Google Ads. It's powerful for immediate visibility, but a balanced mix delivers the best long-term results. For example, many successful practices allocate only 25–40% to paid digital ads like Google Ads, while reserving the rest for other proven actions such as SEO/website maintenance, direct mail campaigns, printing "Care to Share" referral cards (to encourage existing patients to recommend friends/family with a small incentive), internal promotions, or community outreach. If you want to proceed, it's really a matter of whether Google Ads is a good fit for your current needs and if you can allocate enough from your total budget without stopping these other important actions that support retention, word-of-mouth, and steady growth.
Marketing involves trial, adjustment, and learning—campaigns require daily monitoring (e.g., adding negative keywords to block irrelevant traffic) and tweaks. After about 90 days, you'll have solid insights into performance and whether to scale, adjust, or pivot.
My Hands-On Service & Pricing
I set up, run, monitor, and refine your campaign personally — focusing on high-intent local keywords, targeted ads, strong calls-to-action, and conversion tracking.
Fixed Costs:
- Setup Fee: $1,450 (one-time; covers demographic research, title and description copywriting, full ad creation including site links, calls out, keyword targeting and launch).
- Monthly Management Fee: $575 (covers daily/ongoing optimization, reporting, and adjustments).
Ad Spend (Paid to Google): You are billed directly by Google for all ad spend—using your own credit card or payment method in your Google Ads account. I manage the campaign through a Manager Account (MCC), but I never handle, collect, or take any cut from your ad budget. The only fees I receive are the setup fee and monthly management fee.
Commitment & Payment: No contracts. 90-day commitment required for proper optimization and data collection—all fees paid upfront (setup $1,450 + 3 months management $1725 = $3,175 total at start). After 90 days, continue month-to-month with 30-day notice to cancel anytime.
No big-agency overhead—just personalized, transparent service. Let's discuss your practice's current patient flow, goals, location, and budget for a tailored plan. If the need isn't urgent, we can explore other growth options too.
Ready to explore if Google Ads fits your situation? Contact me for a no-obligation consultation. Call or Text Now: (813) 641-4862 This is not your typical sales call as I am a consultant, not a salesman—my approach is always consultative. I want you to feel completely comfortable speaking freely about your practice, your goals, and any challenges without any sales pressure. I do not use hard sales tactics or any sales tactics for that matter. My clients move forward only if it feels like a natural fit for both of us. They have told me they appreciate that the services and fees are clearly laid out on this page.
