Dental Practice Management Articles

Dental Front Desk Basic Organization

Dental Front Desk Basic Organization

There are four dental front office/front desk positions/functions. Call them what you want but they basically break down as follows: Receptionist Scheduling Secretary Accounts Manager Treatment Coordinator In a very small office one employee does them all.  As a practice grows two staff handle the jobs/functions. The natural breakdown would be to combine the four jobs/functions as follows: Receptionist/Scheduling Secretary Accounts Manager/Treatment Coordinator Then in a really big practice you might have one person for each position or some other combination such as two receptionists, a Scheduling Coordinator and a Treatment Coordinator/Accounts Manager. Cross training has its place but it is...

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Dental Consultant Advice: Your Smaller Numbers

Dental Consultant Advice: Your Smaller Numbers

The real secret of stat management in your dental practice is to concentrate on actions that are easier to control by the individual employees as opposed to the "bigger" numbers that should be monitored but are the END RESULT of the "smaller" numbers. This may sound a bit complex but it is actually quite simple and a thousand times more effective than putting too much attention on the end result numbers (Production, Collections NPs, etc.). Example: "Big" stat:  # of Reactivated Patients To only concentrate on the big stat of # of reactivated patients is almost useless. You are much better to...

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Dental Case Acceptance Percentage

Dental Case Acceptance Percentage

Is 75 % a good case acceptance percentage? That depends on what the 75% represents. If the doctor routinely presents abbreviated treatment plans, then of course the percent will be higher. It's like a quarterback with a very high "passer rating" who plays it too safe and mostly throws very short passes. Nice rating but few touchdowns. In my humble opinion, the treatment plan should add up to the doctor's definition of a healthy mouth. A good exercise to do is to take some time and sit down and write out your idea of a healthy mouth.  Now, compare that definition to...

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Dental Marketing 101

Dental Marketing 101

Much of marketing involves testing which is a fancy word for trial and error. My dad was considered Madison Avenue's top copywriter back in the day. One of the original Mad Men. His client roster was a who's who of Fortune 500 companies.  He would submit copy to a client but, the copy would always be tested on a very small slice of the client's database. If the test produced the desired percentage of response than it would be used for the entire database. If not, back to the drawing board. You can increase your chance of success by getting surveys...

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