UNIFORMS AND DRESS CODE The practice will purchase your uniforms for you. You will be responsible for maintaining your uniform. When you leave employment of the practice, all uniforms must be returned. If uniforms are not returned, you will be responsible for the current cost to replace them. Since our floors are light in color, we require that you wear sneakers or appropriate shoes with white soles to keep black scuff marks to a minimum. You are responsible for the purchase and upkeep of your sneakers/shoes. Please keep them white. Excessive jewelry, nail length, heavy makeup and perfume are neither appropriate,...

“Create a ruckus!” Those were Seth Godin’s words in a podcast interview I listened to. It reminded me why his message is so compelling. And how creating your own “ruckus” of sorts could transform your dental marketing. What if you decided to approach your dental marketing that way. What would the “ruckus” look like...and are you brave enough to find out? Promoting your dental practice and services is among the most strategic things you do outside your “wheelhouse” of expertise or speciality. Your “ruckus?” Start by losing the agenda! Translation: Stop being so calculated and concerned about ROI (Return on Investment)....

As we have seen in the previous articles, there are numerous HIPAA rules and regulations that must be followed. Non compliance can often lead to fines and penalties that can be quite substantial. However, in my mind, there is nothing more devastating to a practice than needing to declare a breach. Data breaches have become common. There are reports in the news almost weekly about breaches in large corporations such as Target and Neiman Marcus. While these breaches can be upsetting to consumers, they don’t fall into the HIPAA rules as they don’t involve protected health information. A breach at a...

Of all the HIPAA rules and regulations that we will be discussing in upcoming articles, in my mind, having a contingency plan is easily the most critical. In dentistry, we use various terms like data backup, disaster recovery, and practice continuity, but they all mean the same thing: you need to have a solid backup of your critical practice data. Of course, dental practices can and should have backup plans in place, for mostly reasons that go well beyond HIPAA compliance: any practice that loses their critical practice data would most likely not recover from that, and a practice that doesn’t...