Much has been written about hiring the right people for dentists. Finding a good personality fit and ensuring that employees properly project your office’s personality are things others know far more than I do, so there is little that I can contribute to that discussion.

“Everybody talks about the weather, but nobody does anything about it.” Mark Twain

Is Inventory Control not the sexiest subject, or what?

California: Unfortunately, hit and runs often go unsolved – but one hit-and-run crash in Sacramento pretty much solved itself when the driver left behind his dentition.

“Create a ruckus!” Those were Seth Godin’s words in a podcast interview I listened to.

It reminded me why his message is so compelling. And how creating your own “ruckus” of sorts could transform your dental marketing.